College Brand Guide

The Virginia-Maryland College of Veterinary Medicine is classified as a "sub-brand" of the Virginia Tech brand. Because we are a partnership between Virginia Tech and the University of Maryland, our brand is "prominently linked to the core brand" of Virginia Tech while still being allowed a distinctive personality that represents our unique mission.

The information in this Brand Guide addresses the branding components that are specific to the veterinary college or are more commonly used in college communications than in most other Virginia Tech colleges. For branding guidelines not addressed in this guide, please consult the Virginia Tech Brand Guide.

By consistently and accurately taking advantage of the resources provided in this guide, you strengthen the college’s presence and expand its reach. Presenting information using these resources, standards, and guidelines will save you time and raise the bar in developing trusting, productive, rewarding relationships with our many diverse constituents. Contact the college’s Communications & Marketing team using the Communications Request Form to learn more about how your use of the brand guide can help advance our college.