The college's logo is the most visible and memorable branding tool. It is important to use the logo in a consistent and professional manner in order to build and preserve the strength of our brand.
Beginning in the summer of 2014, the college dropped the word "Regional" from its name in all but the most formal communications and the logo was updated to reflect this change. If you are still using a version of the logo with "Regional" in it, please download and use the current approved logo.
High quality versions of all VA-MD Vet Med logo variants are available on the college Intranet. A valid username and password are required.
If you require the college logo but do not have access to the Intranet, please email the Office of Public Relations and Communications at email@example.com.
For more formal situations, such as proclamations, certificates, or ceremonies, the College Seal may be more appropriate than the logo.
The “horizontal” version of the logo is the preferred version for most purposes. This version is ideal for letterhead, web banners, and any use where horizontal space is more plentiful than vertical space.
In order to maintain consistent branding, all of the college’s logo variants must only be used within the following guidelines.
Any alterations to the standard logo variants must be approved by the Office of Public Relations and Communications.
Minimum Protected Area
The college logo must not be crowded within a greater design. It should be placed only on solid colors or simple gradients in order to keep it readable. The logo has a designated margin around it, and no other design elements should be placed inside the logo's "protected area." For the Horizontal and Extra Wide designs, the margin extends on all sides a distance greater than or equal to the distance between the right edge of the square and the left edge of the text, as shown in the diagram above. For the vertical design, the margin must extend on all sides a distance greater than or equal to the height of the words "Veterinary Medicine".
Guidelines for Dark Background
All of the approved logo variants shown above have a version designed for dark backgrounds. In all circumstances, the Rod of Asclepius should be lighter than the triangle surrounding it. When placing the logo on a dark background, do not simply reverse the colors. Instead, define the dark triangles by placing them inside a white box.
Example 1: Improper use of fonts
The fonts used in the college logo are "Tanek" for the bold text ("Virginia-Maryland" and "Veterinary Medicine") and "Helvetica" for the lighter text ("College of"). Do not substitute different fonts within the logo.
Example 2: Improper use of color
The official colors of the college logo are Maroon, gray, and white.
- Maroon should be either RGB #7A232E or Pantone 188.
- The two gray triangles should be RGB #959595 or 50% black.
For more information, visit our Official Colors page.
Do not use custom colors in the college logo. Please download and use one of the four color variants shown above. If you have a special need to use a different color variant, please contact the Office of Public Relations and Communications.
Example 3: Incorrect internal spacing
The exact spacing and positioning of the triangles, Rod of Asclepius, and text in the college logo is part of our brand. Do not reposition components within the logo or create your own logo layout.
Example 4: Incorrect proportions
Do not scale or skew the logo in any way that changes its vertical and horizontal proportions. The square portion must remain square.